BESTSELLER is introducing 'Fashion FWD Lab' - an experimental sustainability playground, which will identify new and innovative solutions that will help create the future that the fashion industry needs.
Our strategy to get there, is Fashion FWD. We want to play a significant role in overcoming the biggest sustainability challenges and we see sustainability as a prerequisite for ongoing business success. For this to happen, we are investing and innovating, and working in partnership across the value chain. We are accelerating action on a number of key priorities and we will continuously re-evaluate our approach moving forward to remain responsive to the changing external landscape.
BESTSELLER and its parent company HEARTLAND have partnered with energy company Better Energy to build its own solar power plant, thus taking an initial step towards its ultimate ambition of becoming climate positive.
The solar power plant is expected to have a capacity of over 125 megawatts (MW) and BESTSELLER anticipates this will produce the equivalent of its entire global energy consumption for owned and operated buildings.
The new solar power plant, which will be privately funded with no subsidies, has been made possible by HEARTLAND and Invest FWD, BESTSELLER’s new investment platform focusing on sustainability. With this project, BESTSELLER will achieve one of the goals set out in its sustainability strategy, Fashion FWD, launched last year.
“We wanted to have a direct impact on the deployment of new renewable energy, which will both help us achieve our ambitions at BESTSELLER but also make a positive impact on the world around us,” says BESTSELLER’s Head of Corporate Affairs, Dorthe Scherling Nielsen.
Better Energy is an obvious fit for the project as the company focuses on ‘additionality’ – the idea that new renewable energy capacity is built and added to the grid.
In connection with the Fashion FWD sustainability strategy, BESTSELLER articulated an ultimate ambition - known as the North Star, which commits us to bring Fashion FWD until we are climate positive, fair for all and circular by design.