After 30 years of guys, it’s finally time for the girls. JACK & JONES is expanding our world, with our biggest venture yet – JACK & JONES girls or JJXX as we call it. JJXX because it was born in the year 20’, because it denotes the female sex and because it represents potential, the unknown. The future that is yet to come.
By leveraging 30 years of denim expertise and know-how, JJXX is bringing us an international jeans brand with a focus on all the good quality essentials that any young woman can’t live without – as well as the key must-have trends that add a little extra. But this is not your average fashion brand!
JJXX has a “never out of stock and never out of style” mindset. JJXX is set on delivering those go-to items that you can rely on and return to, day after day.
The collection will be available online and in stores across Europe, with the first line set to drop in September 2021. A collection of jeanswear with colour, confidence, comfort and style, introducing the no-nonsense wardrobe that lets you take the lead so that you can focus on what really matters to you. Following your heart, your drive and fill in the XX.