ONLY is an international fashion brand for young women. Today, we are one of the leading denim brands in Europe. ONLY has turned its success into know-how and in-depth experience in both retail and wholesale and is sold in more than 4500 stores worldwide.

The ONLY girl always looks amazing in an effortless way! Fashion is her passion – a creative space where she can experiment with different attitudes, feels and looks. She’s not defined by a certain style, but by her playful attitude, take on life and fashion and by her love for denim.


Denim is the core of the ONLY brand. Indigo blue not only changed the world of fashion, it was the beginning of ONLY and what has been a central part of the fashion denim brand throughout the past two decades. ONLY was born as a jeans brand and has since the beginning been an expert in designing and producing jeans.

But not only do we create jeans in such quality that they can last a lifetime, we create them to complement our customer´s own sense of style. From torn rock ´n´ roll to romantic light blue and a high waist skinny fit, we strive to make ONLY jeans a must-have in every girl´s wardrobe.


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