JACK & JONES was founded as a jeanswear brand in Denmark in 1990. From small beginnings, the brand has evolved and is now the largest business unit in the BESTSELLER A/S group. JACK & JONES sells its collections in their 800+ stores, through jackjones.com and through thousands of wholesale partners across the world.

The brand has offices around the world, and at the Denmark-based headquarters, about 300 employees work with design, buying, sales and marketing.

Jeans and jeanswear are the core business of the JACK & JONES brand, however the product portfolio also covers tailoring, urban sportswear, footwear and accessories. JACK & JONES offers several collections throughout the year.

With jeans as the focal point, JACK & JONES develops collections covering all occasions and fashion trend needs of young men. In 2017 JACK & JONES introduced a plus size range and in early 2018 the brand expanded its size range further with sizes for the younger consumers aged 8-16.