We create fun, affordable fashion for children, always with an eye on the ticks from the grown-up world of fashion. We are up-to-date with current fashion trends, which we translate into NAME IT through innovative design and product development, always keeping comfort, safety and quality in mind.

NAME IT is the go-to fashion brand for curious and active kids. Guided by the desire to merge fashion trends with the inspiration offered by children aged 0 to 12, NAME IT is the brand for fun-loving children who want to let fashion be part of their play.